Senior Employer Branding Specialist

How do you show what Van Lanschot Kempen has to offer as an employer? In this role, you set the direction. You develop our EVP and employer branding strategy, aligning them with the talent we want to attract and retain. As the owner of this area of expertise, you set the course and make sure it comes to life in what people see and experience.

That is what you put your talents for in action as Senior Employer Branding Specialist at Van Lanschot Kempen. In this role, you take ownership of Employer Branding. You develop a clear vision, translate organisational and talent-related developments into strategic choices, and advise on the future direction of our employer brand. At the same time, you make sure plans do not stay on paper: you translate them into tangible programmes, campaigns and content, and lead their delivery. This makes the role both strategic and hands-on.

Your responsibilities also include:

• developing and safeguarding the employer brand and EVP strategy, and translating the Talent Philosophy, employee experience and organisational strategy into future-proof employer positioning;

• advising and challenging Recruitment, HR and other senior stakeholders on employer branding, labour market developments, target audience choices, AI and GEO;

• leading organisation-wide employer branding programmes, including the further development of the EVP, VLK & Jij and the employer story for our new joint venture;

• drawing up the annual employer branding plan and making well-founded decisions on prioritising and allocating the employer branding budget;

• translating the strategy into effective always-on recruitment marketing, careers site content, social media and targeted campaigns, together with internal and external partners.

Your talents

Independent, strategic and collaborative. That is how we would best describe you as a Senior Employer Branding Specialist. Talents you use to guide our clients through a constantly changing world, every day. By thinking ahead and asking probing questions. You turn complex challenges into a clear direction and an actionable plan. You take responsibility, bring stakeholders together and take a hands-on approach when needed.

You also have:

• at least 7 years of relevant senior-level experience in Employer Branding and Recruitment Marketing, with demonstrable involvement in developing or refreshing an EVP;

• experience in digital recruitment marketing, audience segmentation, content, careers sites, analytics and budget management;

• the ability to coordinate complex stakeholder networks and produce persuasive proposals and management papers;

• experience integrating AI solutions into your way of working, and a clear vision of developments such as GEO and AI search;

• an excellent command of Dutch and English, both spoken and written.

Move ahead at Van Lanschot Kempen

Investing in line with our clients’ convictions and goals, and helping them make forward-looking, sustainable and data-driven decisions. Both nationally and internationally. With almost 300 years of experience, we turn that ambition into reality at Van Lanschot Kempen. We do so with around 2,300 colleagues across a range of specialisms.

You will join the Talent Attraction team within HR. We are a dynamic, energetic and dedicated team of around 12 colleagues, consisting of Corporate Recruiters, Campus Recruiters, interns and you as the Employer Branding Specialist. This role follows the principle of a team of one, never working alone: you independently own your area of expertise, while being firmly embedded in Talent Attraction and closely connected to Talent, Reward, Learning & Development, Inclusion & Diversity, and Communication & Corporate Reputation. You work as an equal sparring partner with these disciplines and with external campaign, content and social media partners.

An organisation’s ability to innovate and adapt depends in part on the diversity of its workforce. Our differences make us stronger together. We foster an inclusive working environment where all colleagues feel at home. Here, you can simply be yourself. And we are proud of that.

Curious about the stories of colleagues and how they experience working at Van Lanschot Kempen? Go to our Podcast series to hear what our colleagues have to say.